World’s Oldest Rodeo Features Full Events Schedule

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Join us for a week of unforgettable rodeo experiences and the celebration of enduring traditions.

Prescott Frontier Days, Inc is thrilled to announce the much anticipated 137th annual World’s Oldest Rodeo, taking place from Monday, July 1 through Sunday, July 7 in Prescott. This iconic event, held during the bustling Fourth of July week, is a cornerstone of Prescott’s summer calendar, driving economic prosperity throughout the county. Featuring a week-long extravaganza of world-class rodeo action and family-friendly entertainment, the World’s Oldest Rodeo stands as Prescott’s premier event of the year.

Drawing rodeo enthusiasts from across the globe, Prescott Frontier Days invites attendees to immerse themselves in the rich tapestry of Western culture and history dating back to its inaugural celebration on July 4, 1888. This year, the rodeo pays tribute to the deep-rooted Western culture, embodying the theme of “Prescott Traditions.” As part of the festivities, the rodeo is launching the Memory Catcher campaign, inviting fans nationwide to share their cherished memories and stories of Prescott rodeo traditions. These stories will be featured on the rodeo’s website and social media platforms, celebrating the enduring legacy of Prescott’s premier event.

Jim Dewey Brown, general manager of Prescott Frontier Days, Inc., expressed his gratitude for the generations of rodeo families, stating, “It is an honor to highlight their stories and share the profound impact our rodeo has had on their lives over the years.” To submit your rodeo memories, please visit

The downtown event of the week is the annual rodeo parade, themed “Prescott Traditions,” set to take place at 9 a.m., Saturday, July 6 in downtown Prescott, sponsored by Barrett Propane. The parade will kick off with the grand marshal honoree, Ibbie Champie. She is the daughter of Lawton Champie, a 13-time rodeo champion across various events.

The week’s festivities around the rodeo performances will culminate at the annual rodeo dance at the Depot Marketplace/BMO Harris Bank parking lot, offering three nights of music and dance. Thursday night is family night, so bring your entire family to kick up your heels! Friday and Saturday night are slated for ages 21 and older. Tickets for the rodeo dance can be purchased at the door at $5 per person. Join us as we celebrate the enduring spirit of Western traditions at the World’s Oldest Rodeo!

Prescott Frontier Days, Inc Performance Schedule: 2024

Performance 1
Monday, July 1, 7:30 p.m.
The Daily Courier

Performance 2
Tuesday, July 2, 7:30 p.m.
Wrangler Bucking Cancer   

Performance 3
Wednesday, July 3, 7:30 p.m.
York Dodge Chrysler Jeep Ram

Performance 4
Thursday, July 4, 7:30 p.m.
First Responders Tribute

Performance 5
Friday, July 5, 7:30 p.m.
Jack Daniels

Performance 6
Saturday, July 6, 1:30 p.m.
Military Tribute

Performance 7
Saturday, July 6, 7:30 p.m.

Performance 8
Sunday, July 7, 1:30 p.m.
Nackard Pepsi

Mutton Bustin’ | Prescott Rodeo Grounds

Monday, July 1, 6:00 p.m.

Tuesday, July 2, 6:00 p.m.

Wednesday, July 3, 6:00 p.m.

Thursday, July 4, 6:00 p.m.

Friday, July 5, 6:00 p.m.

Saturday, July 6, 12:00 p.m.

Saturday, July 6, 6:00 p.m.

Sunday, July 7, 12:00 p.m.

Rodeo Days Fine Arts & Crafts Show sponsored by the Prescott Downtown Partnership

Friday, July 5 – 9 a.m. – 5 p.m.

Saturday, July 6 – 9 a.m. – 5 p.m.

Sunday, July 7 – 9 a.m. – 4 p.m.

Rodeo Dance | Depot Marketplace/BMO Harris Bank 303 N. Montezuma, Prescott

Thursday, July 4, 2024, 8 p.m. to 12 a.m. – Family Night

Friday, July 5, 2024, 8 p.m. to 1 a.m. – Ages 21 and older

Saturday, July 6, 2024, 8 p.m. to 1 a.m.  – Ages 21 and older

Kiwanis Kiddie Parade, sponsored by the City of Prescott

Friday, July 5, 8:30 a.m.    – Cortez & Goodwin Streets

Prescott Frontier Days, Inc. Rodeo Parade, sponsored by Barrett Propane

Saturday, July 6, 9 a.m. – Courthouse Plaza / Goodwin Street

Cowboy Church at the Prescott Frontier Days Rodeo Grounds

Sunday, July 7, 9 a.m. – 10 a.m.

Whiskey Row Boot Race sponsored by Budweiser

Saturday, July 6, 12 p.m. – 1 p.m. | Downtown Prescott, Arizona

Join us for a week of unforgettable rodeo experiences and the celebration of enduring traditions. Tickets are on sale now only at where you can purchase via our only certified ticket vendor, Rodeo Tickets. The rodeo ticket office is open 10 a.m. – 3 p.m., Monday – Friday. For all media inquiries, please contact Donna Werking at [email protected]. The Prescott rodeo office is located at 840 Rodeo Drive Prescott, AZ 86305. For other inquiries, please contact the Prescott Rodeo Office at 928-445-3103 from 9 a.m. to 4 p.m., Monday through Friday.  Learn more at FBN

By Donna Werking

Donna Werking, Owner, Northern AZ Social LLC

Northern AZ Social, LLC is a premier, full-service agency that specializes in traditional, digital and social media marketing. In 2021, Northern AZ Social, LLC was named 10 Best Social Media Agencies in Arizona. Donna and her talented team are recognized for their customized programs for a multitude of clients across Northern Arizona. In 2022, she was named TOP 3 marketing agencies in Arizona by SocialAppsHQ and also featured on PBS’s Road Trip Nation as an Arizona leader in her industry. She has aided the marketing efforts of the Prescott Frontier Days-World’s Oldest Rodeo since 2017.

Photo courtesy of Blushing Cactus Photography: Vold Pro Rodeo Company leads the Grand Entry in this file photo.

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Local News Archives – Flagstaff Business News , 2024-04-04 02:25:21
Categories: Business,Columnists,Local News,Tourism,Donna Werking,Northern AZ Social LLC,Prescott Frontier Days,World’s Oldest Rodeo

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