Peoria Unified School District staffer wins state award | News

By Peoria Times Staff
4 Min Read

The Peoria Unified School District is home to Arizona’s first school communicator of the year recipient, Danielle Airey, APR, who serves as Peoria Unified’s chief communications officer. 

Airey was nominated by her colleagues in the Arizona School Public Relations Association (ASPRA) through their annual communication awards. The district also received the coveted Copper Medallion Award for its communication plan to increase the number of school bus drivers, “Transporting Students to Success.”

Each year, ASPRA celebrates standards of excellence in school public relations and honors the people and organizations supporting public relations efforts in Arizona’s schools. 

Airey and Peoria Unified’s leadership and communications team, among other districts across the state, will be honored at the annual ASPRA*tion Awards and Superintendents’ Luncheon on Thursday, Feb. 8.

The ASPRA School Communicator of the Year award is given to one individual with a minimum of five years working in the school public relations profession. 

They also must have three years in good standing with ASPRA and must hold a professional membership with the National School Public Relations Association (NSPRA). The award recipient must demonstrate leadership, strong personal and organizational communication, professionalism and community involvement. 

Airey has served as the district’s chief communications officer since 2010 and has held a membership with ASPRA and NSPRA since that time. As the sole recipient of the ASPRA School Communicator of the Year Award, she will be eligible for the national award, which will be judged in the summer 2024.

The Copper Medallion Award is only given to one recipient in Arizona in the category of school districts with more than 10,000 students. The award submissions for a Copper Medallion are rigorous and include clear demonstrations of research, planning, implementation and evaluation of a major communications project.

The district earned three more Awards of Excellence in the following categories:

• Identity/Image Package for their submission, Welcome to Peoria Unified.

• Photography for Patriot Day.

• Special Purpose Publication for unifiED Magazine.


Peoria Unified also earned two Certificates of Merit in the following categories:

• Video for their submission, Every Student Every Day.

• Photography for Strong Schools Build Strong Communities.

The ASPRA*tion Awards program recognizes creative and effective work in school communications in a number of categories, demonstrated to judges across the United States through writing, photography, video, social media samples and much more for projects that took place between August 2021 and November 2022. In each award-winning submission, these districts demonstrated to the judges why these projects were needed, what research went into producing them, how these projects were implemented and communicated, and how success was measured or evaluated. 

By Peoria Times Staff

2024-01-08 07:00:00 , – Vivrr Local Results in news of type article

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